East Java At The Heart Of Indonesia’s Furniture Map
When people talk about Indonesian furniture, they often think of Central Java. But in the last few years, East Java has quietly become one of the strongest pillars of the national furniture industry.
According to data from the Central Statistics Agency (BPS) of East Java, the province is home to more than 32,000 furniture companies, from micro workshops to large and medium-scale factories, employing over 120,000 workers.
This scale makes East Java not just a supporting actor, but a key driver of Indonesia’s furniture production and export.
A Complete Industrial Ecosystem
One of East Java’s biggest signatures is its complete ecosystem:
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Surabaya as a logistics and port city, connecting factories to global shipping routes
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Industrial estates in Pasuruan and surrounding areas that host export-oriented manufacturers, including those producing legal wood products and furniture components
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Clusters of small and medium enterprises (SMEs) spread across cities and regencies, from Pasuruan to Sidoarjo and Gresik, producing wooden and rattan furniture for domestic and export markets
This ecosystem means buyers can find everything from raw wood processing, panel and component makers, to finished furniture brands in one province.
Strong Export Orientation
East Java’s furniture industry is not only focused on local buyers. Many companies regularly ship to Europe, America, and other international markets.
The City of Pasuruan, for example, recognises furniture as one of its key economic drivers, with export destinations that include countries such as the United States and several European markets.
This export orientation shapes how furniture is designed and produced:
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Consistent quality and finishing
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Attention to international standards and legal wood certifications
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Ability to handle volume orders and repeat production runs
Trade Shows And Global Collaboration
East Java’s role is also visible in major trade events. Surabaya is the host city for Indo Wood Expo 2025, a specialised exhibition for the wood and furniture industry that aims to strengthen global collaboration and competitiveness.
Events like this:
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Bring together technology providers, manufacturers, designers, and buyers
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Showcase East Java’s capabilities in wood processing and furniture manufacturing
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Help local companies connect with international partners and upgrade their production lines
Balance Between Industry And Craft
Even with its industrial scale, East Java still maintains a strong craft base:
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Micro and small enterprises producing hand-finished wooden furniture
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Rattan and wicker workshops in and around Surabaya, Sidoarjo, and other cities
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Local brands that combine machine precision with manual detailing
This blend of industry and craft gives East Java’s furniture a unique character: scalable production with a human touch.
